How do I start earning on Facebook

Done right: this is how list building works and how to make money with Facebook advertising

Facebook advertising can be very helpful in attracting prospects to your business.

But if you don't know what you're doing, it's hard to make a profit from your Facebook advertising.

In this article, we're going to take a closer look at how you can finally get the ball rolling and use Facebook ads to attract prospects who will eventually turn into profit.

We also look at what steps to take and what metrics to watch if you want your campaigns to be profitable.

Let's begin!

Decide on a target audience

The strength of Facebook advertising is that it allows the marketer to target the advertisements precisely to a target audience.

That's why 92% of all marketers advertise on Facebook.

More than 900 million people use Facebook every day. So the chances are good that your target audience is also on the platform.

But you can only effectively target your ads to a target audience ifwhen you know who your target audience is.

If you have no idea who you're trying to reach, it ends up showing your ads to everyone - and this campaign isneither interesting nor profitable.

So create a buyer persona before you run ads.

In the buyer persona you summarize the key characteristics of your target audience.

Here and here I explain in detail how you can create a buyer persona.

If you want to shorten the process (short term solution), you can try using the targeting options on Facebook backwards.

Take a closer look at the picture below. Here I've highlighted some of the most important targeting options that Facebook makes available.

Your buyer persona should contain enough information to confidently fill out the fields highlighted above.

One of the most important fields that you have to fill out is the detailed target group orientation (Detailed targeting).

Make sure you have 3-5 interests that accurately reflect the audience you're targeting.

Remember, “Interests” can also be pages that your target audience is likely to follow. This can also be public figures.

Once you've set your target audience, you can make sure that your ads are shown to the right people and thus lay the foundation for your success.

Create your ads

Creating ads on Facebook is pretty easy. It doesn't take a lot of technical explanation.

Still, in order to create effective advertisements, a little explanation is required.

Since the platform is rich in images, you need to make sure that you use images that catch the eye.

You also compete with 2.5 million other advertisers. So you have to think about how you can do thatYour ads stand out.

Knowing in advance what makes an image "stand out" can be difficult.

When you realize that the right picture can be the deciding factor in a Facebook advertisement, it's frustrating.

It is therefore advisable to create 5-10 ads and then let them run for a few days.

Make sure everyone is targeting the same audience and having the same text. Then watch the numbers.

After a few days, you'll put all of your budget into the best performing ad.

You can repeat this process for each element of your ad until your ad is fully optimized and ready for a major investment.

If you want to be even more thorough with split testing, you can stick to the following model.

Make sure you adhere to the Facebook terms and conditions when creating the text and choosing the images for your ads.

Annotation:You can also use this approach to optimize the targeting of your Facebook advertising.

Optimize your landing page

Once you've set up targeting your ads, it's time to optimize your landing page.

The landing page is where you collect your leads.

In order to collect leads with your landing page, you have to give something away.

Creating a landing page is not too difficult and there are different solutions for this, such as leadpages andKISSmetrics.

But the most important thing is how you present the landing page, what you write and what you give away.

Most landing pages have four main elements. These are:

  • heading
  • picture
  • Bullet points
  • Opt-in box

Here I explain in detail how you can optimize every element of your landing page.

It is also worth mentioning that you will need to test all of these items, as well as the free gift that you are offering.

This is the only way to ensure that your landing page always converts as well as it should.

Having a landing page with a high conversion rate is important because it allows you to collect more email addresses while spending the same amount of time on advertising.

Seen over a longer period of time, this can lead to more profit.

If you want to look at some examples of good landing pages, here are a few landing pages that we use for KISSmetrics.

Set up an autoreply series

As soon as people subscribe to your e-mail list, you should send auto-replied e-mails.

With this autoreply series, you can send your subscribers offers that they can grapple with and buy.

Do not forget:If you don't send people offers, they won't be able to buy anything. And if they don't buy anything from you, you won't make any money either.

It is advisable not to send an offer in the first email.

You need to build some trust, credibility, and business value first.

As you can probably imagine, you achieve this by adding value.

The added value you provide should help your target audience solve a specific problem.

Suppose you work in the field of dog training.

First, I would send four knowledge-sharing emails to build business value and trust. Then I would send out a promotional email with an offer in it.

I would then repeat this cycle again.

When you create an autoreply series, you typically send a total of eight emails.

You can of course experiment with fewer emails and see what happens. Here is an example from Pat Flynn showing how to do it.

In either case, the gift on the landing page should relate to something that teaches dog owners "how to keep their dog from barking".

Then, once people jump on it, they are given an autoreply series that teaches them how to teach their dog other things.

One e-mail could explain to the dog owner (the person who signed up for my mailing list) how to house-train the dog and another how to keep the dog from pulling on its leash .

Every email sent is about teaching the recipient how to solve a specific problem and also has the higher goal of getting a dog that is calm and well behaved.

For the most part, what you are promoting on your Autorrply series will help people achieve that higher goal.

I could promote a complete dog training course that will help people teach their dog many useful things.

This method doesn't only work in information marketing.

You can also use them for material products.

For example, if you work in the field of running ’, you could teach people how important it is to have the right running technique or how to find the ideal running shoes.

Then, when you send them a promotional email, you can promote a pair of running shoes.

You can use platforms like GetResponse to send these emails.

As always, you need to split test your listing in order for your autoreply series to get good results.

In most cases, it's a good idea to sign up for your competitor's autoreply series so you can see what's advertised andhow it is advertised.

If you have a competitor who has been in the business for a long time, chances are you can learn something from their autoreply series because by the time you sign up they'll have passed a few tests.

Of course, you shouldn't just rely on email to turn subscribers into customers.

You can also use web seminars.

Web seminars are known for their good conversion rates and I have generated 518,399 visitors and 16,394 leads with 77 web seminars in the past.

If you want a few tips to set up a successful web seminar, you will find details here.

Getting traffic to web seminars isn't complicated. Just use the same approach to get people to sign up for your autoreply series.

For a web seminar it looks like this: Advertisement> Landing page> Web seminar.

If you're not sure what to talk about in the web seminar, stick to the guidelines we discussed for creating good gifts.

Find out what your target audience wants to know, and then teach them how to achieve that result - maybe even with a paid solution that you offer.

Web seminars are a great way to add value and do list building because you can also offer question-and-answer sessions, which increases the excitement of attending a web seminar.


Problem solving and long-term strategy

If not enough people are signing up for your web seminars or gifts, it could be one of four reasons:

  • Your ad isn't targeting properly
  • Your ad is not "click-worthy"
  • Your web seminar or giveaway is not engaging enough
  • The text on your landing page is not good

In general, if your ad isn't well targeted, you'll be quick to tell because the click-through rate (CTR) is very low (less than 5%), even if you have a good reach.

If your ad isn't targeting properly, your landing page conversion rate will also be very low.

If your ad isn't “click-worthy”, your CTR is also low. In this case, however, the conversions on your landing page may be higher.

If your web seminar or giveaway isn't engaging enough, people won't be interested in what you're offering.

If you have excluded the other mentioned aspects as a source of error, take a closer look at your target audience and find out what they really want.

By doing more research, you will find it easier to figure out what is keeping your audience up at night.

Your market research should also influence the way you write your copy. Don't forget that the landing page has to convince people to enter their email address.

You cannot achieve this with a weak text that does not advertise any advantages and does not promise to solve pressing problems.

While you can continue to make money from new customers - it's usually a lot easier to make money from the customers who have already shopped from you.

Therefore, you should also think about what you can do to offer existing customers added value.

How you solve this problem depends on your company.

If you sell an informative product or a training program, you can offer existing customers personal live training events, “by invitation only” or “VIP ticket”.

If you're in the software business, it can pay off to speak to your customers to find out how you can make their lives easier.

They may make suggestions for creating new software that you already need.

Or you can use their tips to create better versions of your software that you can then charge more money for.

You could also host live training events for software customers.

If you advertise on Facebook, you should also deal with the "ad fatigue" phenomenon (Advertising fatigue) employ.

The diagram below shows what happens over time and how advertisements can be affected by ad fatigue.

Because Facebook ads work in a similar way to showing the same people the same poster over and over again, at some point they will get used to seeing your ad and start to ignore it.

So if you have a high-converting ad and then it suddenly wears off, chances are you're experiencing ad fatigue.

If that happens, just start the creation process again and create a new ad series that works with a different aesthetic.


In this article, we took a look at how you can use Facebook ads for list building and make money.

As you have seen, there are many elements to this process.

You need both an ad that is worth clicking and a landing page that is geared towards conversions.

Additionally, you need a gift or web seminar that encourages people to leave their email address in order to gain access.

We also looked at troubleshooting and how you can make your campaigns more profitable.

Apply the insights from this article and find out how well these tips work for your ads.

Do you have any tips of your own that you would like to share with us when it comes to list building with Facebook advertising?