Is event management a successful course

Successful event management

How does an event really become an unforgettable one? Regardless of whether you are planning events for employees, customers or suppliers: events thrive on their uniqueness. They should convey a brand or a product that every participant will remember for a long time. Unforgettable events should be developed competently and creatively and implemented professionally. The event management webinar provides a detailed insight into all steps of the event management process.

Prof. Sami Sokkar is a speaker, moderator and coach. He is also a lecturer for marketing, event marketing & sales at numerous universities. He worked for SAP Germany for 12 years, where he was responsible for a global personnel development program and other corporate organization issues.



Over 130 minutes of video material in 8 individual modules that build on each other



    1. Event management introduction and definition of terms
    2. marketing
    3. Recognize and formulate goals
    4. Define and serve target groups
    5. Success control
    6. Implementation of an event
    7. Environment & organization
    8. Main field & staging / summary


Accompanying material

  • Detailed Excel sheets for learning control
  • Complete PowerPoint presentation as PDF