What is internet research
5 tips for successful internet research
The term research comes from the French “recherche” and means something like research or investigation. Almost every day we research a wide variety of topics and facts in order to fathom them. Our research work is made easier by the easily accessible search engines, which provide us with thousands of sources in just a few seconds. That can be quite overwhelming. So what should you pay attention to when doing internet research and how do you really find the information you are looking for in the mass of sources? In the following we have put together some tips for successful research on the Internet.
Tip 1: First, get an overview
At the beginning of any Internet research, you should first get a rough overview of the topic and, if necessary, collect technical terms. You can then use these to go into detail and specialize your searches to get more relevant results.
Tip 2: rate the source
Especially when it comes to internet sources, it is important to evaluate the source first. Especially with fast-moving topics, such as is the case in online marketing, it is of great importance to check that the sources are up-to-date. You should also always question the quality of the information. Does the source seem serious to you? For example, is the information supported by literature or other sources? Is an author named? Who is the author
Tip 3: Choosing the Right Search Engine
Google seems to be an indispensable part of our heads when it comes to internet research. Often one no longer speaks of researching oneself, but “Googles”. Google is not the only search engine on the market. For Internet research, you should not limit yourself to just one search engine, but use several. How so? On the one hand, Google personalizes its search results and, on the other hand, each search engine has its own web directory and its own algorithms and accordingly delivers different search results.
To start a non-personalized search, you can use neutral search engines such as startpage.com.
If you are looking for scientific texts, the search engine worldwidescience.org can help you.
If you have a very special topic, you can also look around for topic-related search engines. You will surely find what you are looking for on klug-suchen.de - more than 1,100 different search engines are listed here and sorted by topic.
Tip 4: Use the search engine correctly
Did you know that you can use operators to influence your search results and thus make your research more effective?
For example, you can search for exact phrases or exclude certain terms from your search results. The following graphic shows you the most common search operators.
You can also find a large collection of operators on awantego.com
If your search does not yield any results, your search query may be too specific. Use words that are as concise as possible for your search, vary between singular and plural or use related terms.
The most popular search engine operators
You can also set restrictions such as language and time period in the search engine settings. For example, you can search for articles in English that are not older than a year.
Tip 5: Find search terms in documents
Do you know that? Do you find an interesting PDF using the search engine that is apparently suitable as a source for your researched topic, open it and not immediately find the appropriate text passage that was just displayed in the search results? Fortunately, there is a very simple trick! To quickly search for specific text passages in documents, simply use the key combination "Ctrl + F". An input field will then open in which you can insert the search term, which will then be highlighted in color in the document. By the way, this works not only in documents, but also on websites.
Limits to Internet Research
It is very easy to do research on the Internet, but the Internet also has its limits and sometimes you just have to accept that the Internet sources are insufficient and therefore unusable. In some cases, there are no sources on the topic you are looking for on the Internet. Therefore, in addition to your internet research, you can also use the offline research in the nearest library and look it up in specialist books and journals.
Melanie Schymanietz is an educational scientist B.A., Online Marketing Manager (IHK) and Social Media Manager (IHK). She works in the eLearning area for the Business Academy Ruhr, where she is primarily responsible for the administration and quality assurance of the courses. In addition, she coaches the course participants and accompanies them on their way to their own strategy. Melanie also heads the social media team at the Business Academy Ruhr.
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