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09/01/2014 10:53 PM Age: 7 yrs

This year the Institute for Media Research (IfM) was able to win two cooperation partners to complement this year's visitor observation as part of the BaSiGo. In addition to the visitor surveys carried out on site at the Annakirmes in Düren and the Chiemsee Summer Festival, social media monitoring enables the collection of social media contributions before, during and after the events.


We look forward to the support of Radiosphere and Telekom and would like to briefly introduce your company and your project:

Cooperation partner Radiosphere:

  • Social media monitoring
  • Geo-coding / geo-fencing
  • Real-time analysis
  • Early warning systems

Radiosphere was founded in September 2012. The company is based in Dettingen unter Teck near Stuttgart. As a pioneer in social media monitoring and web analysis, the specialists at Radiosphere fall back on the in-depth knowledge of Talkwalker, Radian6 and Netmind. The focus of the services is the continuous monitoring of online data in real time as well as the integration of social media, community management and customer service. Another specialty of Radiosphere is geo-monitoring and geo-fencing as well as setting up early warning systems as part of issues management.

This year's project support:

In the summer of 2014, Radiosphere analyzed the major events Annakirmes in Düren, the OpenAir Festival Wacken in Schleswig-Holstein and the Chiemsee Summer Reggae using the most modern social media monitoring tools from Talkwalker, Conversocial and Geofeedia. The evaluations and findings put the usability of monitoring technologies, which are based exclusively on publicly available data, to the test. The geo-fencing method emerged as a pioneering technology. With it, all network calls in the major social media channels are recorded without search terms and only using the geo-coordinates of the festival site. As a result, the background noise generated by contributions that are not placed on the festival site is almost completely suppressed. The social media analyst can pass this data on to functional areas in a semi-automated manner. Technologically, this hypothesis-free approach is likely to be a valuable component for the BaSiGo project. The T3N article from July 2014 describes further information:

Cooperation partner Telekom

With around 143 million mobile phone customers, 31 million landline and more than 17 million broadband connections, Deutsche Telekom is one of the world's leading integrated telecommunications companies.

We offer products and services in the areas of fixed network / broadband, mobile communications, Internet and Internet TV for private customers as well as information and communication technology solutions for large and business customers.

Deutsche Telekom is represented in around 50 countries. In the 2013 financial year, we had around 230,000 employees worldwide and generated sales of 60.1 billion euros - more than half of it outside Germany. *

So that we can continue to be successful, we are already developing from the traditional telephone company to a completely new type of service company. The core business, i.e. the supply and sale of networks and connections, remains the basis. But at the same time we are actively involved in business areas that open up new growth opportunities for us.

More data, more speed
In the “gigabit society”, in which fast Internet is a matter of course at home and on the move, our communication has changed fundamentally. Internet applications have long been an indispensable part of life: downloading films from the Internet, watching football matches on your mobile phone, sending photos or video recordings with your smartphone and sharing them with friends via social networks. From a technical point of view, ever larger amounts of data have to be transported at ever greater speeds.

From a single source
This requires a telecom that brings all of this together and offers its customers landline, mobile communications and Internet television (IP-TV) from a single source. And that guarantees secure storage and access to all private data - regardless of the location and the type of device used.

But this also requires ever more powerful networks. Telekom can build these networks that will not only cover the exploding demand for bandwidth in the future. But they are also intelligent enough to enable entire industries such as the energy sector, healthcare or the automotive industry to create new business areas. We invest more than any other provider in Germany for this. In total, it was more than 23 billion euros between 2010 and 2015.

Our major customer division T-Systems, which already offers combined information and telecommunications (ITC) solutions for medium-sized companies as well as multinational corporations and public institutions with a global infrastructure of data centers and networks, is ideally positioned for these new challenges.

Sustainable on principle
But there is more to it. In these areas, important social decisions will be made in the coming years, in which Telekom wants to participate. This requires our understanding of responsible corporate management.

We believe in the compatibility of economic, social and ecological aspects and we base all of our business activities on sustainability. The fact that we were the first Dax 30 company to introduce a quota for women in management, or to cover all of Germany's electricity needs from renewable energy, are just two examples of this. In other words, we want to be a company that inspires its customers, creates value for its investors and where the employees enjoy working.

* Source of all figures: 2013 Annual Report


This year's project support:

The group management center of Deutsche Telekom AG supported the BaSiGo project in the aspects of social media monitoring. The 3 major events Wacken Open Air, Chiemsee Summer Festival and the Annakirmes in Düren were analyzed with the tools Hootsuite, and the Telekom Threat Detector. In the test setup, not only the mere collection of information was simulated, but also the content evaluation and distribution to the departments. The analysis was viewed as a component of the situation management and is a component of a possible (social media) event situation center.