Chris Everett is a defense industry lobbyist

Business reframing

Could it be that business administration and management do not solve your problems? The old rules no longer work, but where do you find the new one? In this book, Wolfgang Berger shows a path that he has followed successfully for almost two decades in numerous projects in medium-sized companies: On the basis of new, primarily scientific research results, he has developed the business reframing method and refined it over the years. This has made it possible time and again to reach the hearts of employees and executives, to unleash their potential and to spark enthusiasm for the tasks to be mastered. The result:

• Enthusiastic employees and exemplary managers.

• Great customer satisfaction and a positive error culture.

• High creativity and attractive jobs.

An original, fascinating and provocative read. The author uses practical examples to show how success can take many forms. The reader learns of experiences and results that have been achieved in the implementation of business reframing. Now in the 5th edition, which has been thoroughly revised based on previous practical experience.

The content

• Management methods are fashion diseases

• Integrity is the true and only gateway to success

• Experience is not transferable

• There are no factual conflicts

• Organizational power is ineffective

• Corporate planning is occupational therapy

• Visions are stronger than dynamite

• Employees are resonance bodies

The author

Wolfgang Berger, economist and philosopher, heads the Business Reframing GmbH Institute for Organization and Human Management in Karlsruhe. Before that, he was professor of business administration and international management in Germany and the USA for many years as well as in leading positions in large companies in Germany and overseas, most of which was at Schering AG.

Authors and affiliations

About the authors

Wolfgang Berger, economist and philosopher, heads the Business Reframing GmbH Institute for Organization and Human Management in Karlsruhe. Before that, he was professor of business administration and international management in Germany and the USA for many years as well as in leading positions in large companies in Germany and overseas, most of which was at Schering AG.

Bibliographic information