How do I learn share marketing myself

Share Marketing and Investor Relations - New terms in the context of raising equity in German public companies

Banking and Finance Management pp 193-222 | Cite as


When it comes to portraying the relationship between shareholders and “their” company, the well-known quote from shareholders who are stupid because they lend their money and who is cheeky because they also demand a dividend for it is often used. Perhaps less well-known, but just as vivid is the comparison made by Schmalenbach a few decades ago between a stock corporation and a pumping station for capital.1 Both statements, deliberately exaggerated, illustrate deficits in different ways that have been found in most German public companies to date: unlike, for example, in the sale of their consumer or capital goods and for some time in the procurement of materials and personnel, for example, there is mostly a lack of it a closed concept for marketing own shares and targeted shareholder support.

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© Business publishing house Dr. Th. Gabler GmbH, Wiesbaden 1993

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