Do celebrities really influence voters?

: Celebrities in the election campaign: footballers support Merkel, TV stars vote for Schulz

The Berlin model Sophia Thomalla has already attracted attention in the past because of one or the other small scandal. The 27-year-old recently received a lot of attention when she came out as a CDU member and fan of Chancellor Angela Merkel. Precisely because Merkel is “absolutely free of scandals,” as Thomalla calls it. She supports the online campaign for Merkel with symbols, so-called emojis, which together mean “I love diamond”. Merkel, whose diamond-shaped hands are legendary, offers a certain security and will always have a grip on herself. "I think that's great for a chancellor," says the model.

Footballers love Merkel

Other well-known faces from television, shows and sports also announced that they would vote for Merkel and the CDU. The Chancellor seems to have fans especially among footballers: Arne Friedrich supports the campaign as does Hans Sarpei. And Toni Kroos also tweeted after the TV duel between Merkel and Schulz "Long live Angie !!" Of the actors Heiner Lauterbach (“because she led us through all crises”) and Uschi Glas (“because she has class and humor”) there are also pictures with the “I love diamond” emojis on the official website of the campaign “ supports-merkel ».

Other celebrities will vote for the SPD in their own words: pop singer Roland Kaiser explains in a support video that he believes Martin Schulz and his commitment to more justice. Actress Iris Berben recently said: "Dear Martin Schulz, you can count on me." Her industry colleagues Leonard Lansink (“Wilsberg”), Judith Döker (“The Rosenheim Cops”) and Hans-Werner Meyer (“Unterm Radar”) officially support Martin Schulz. Clemens Schick ("Das sinstere Tal") said after the TV duel that Schulz had excited him.

Does that affect the voters?

But why is that so bothering us? Does a political definition of people who inspire because of their appearance, their acting or football skills also influence other voters in their political decision-making?

Scientists already identified an effect in the 2016 presidential election in the USA: It is mainly due to the attention that such partisanship brings to a candidate. After Donald Trump's election victory last autumn, experts from the University of Applied Sciences in Hamburg identified a clear focus of attention among the Republican in the media. They were particularly interested in him - by the way, although many celebrities recommended Hillary Clinton.

The attention caught

The fact that so much was reported about the original outsider contributed indirectly to his election success. His messages were spread more strongly than those of his challenger Clinton, said communication scientists after the election. So it's about creating interest. In this respect, the attention caught by celebrity statements could win the candidates votes every time.

The TV presenter Klaas Heufer-Umlauf, who is not a member of the SPD himself, has clearly taken a position on the SPD on several occasions, too. As a celebrity you have to show attitude, he said. "I also blame anyone who does not do it," said the moderator recently in the magazine "Der Spiegel".

Ingo Appelt is annoyed by the Chancellor

There he also criticized the Chancellor. He does not believe that she is really against gay marriage, even if she voted against opening marriage to all in the Bundestag vote at the end of June. «I think they are more modern. But I find their tactics pretty bad, just out of fear of alienating conservative party members, ”said Heufer-Umlauf.

Comedian Ingo Appelt is above all annoyed by the Chancellor: "I just can't see Merkel anymore and I don't want to joke Angie anymore," he said. Appelt also officially supports Martin Schulz and the SPD with a video on YouTube. "We all want more justice," he says there. It has to be a little different in this country: “Elect Martin Schulz. I'll do that too. "

Whether they tick the box with the SPD or the CDU - the prominent supporters all do one thing: they show their attitude and vote. And use their prominence to convince others to vote. (Antje Müller, dpa)